I was part of a team that developed an AR app for Honda to help train and provide knowledge to their employees.
The app used the actual vehicle as the marker, both for the interior and exterior section of the app. VisionLib was used for this.
The all the assets were stored in a CMS powered by Contentful and would be synced locally to the app on startup.
At the end of each section of the app a quiz is presented to the user and their result is posted to the Honda LMS.
Analytics is being tracked for various elements of the app via Keen.io